We are happy to share with you the toolkit for Successful Promotion and Storytelling of Your Startup as one of the products developed within the Why Not Me? 2.0 project, supported by the US Embassy in Skopje.
This toolkit is created with a purpose to help young entrepreneurs for successful promotion and storytelling of their startups and new businesses!
This beginners guide or toolkit is based on the methodology of “Human Centred Design” – an approach, that strongly focuses on getting to know your Target Group(s), and finding the best content for them and for your brand.
This is an absolute Must-Have as in the today’s digital world. As customers, we are exposed to over 10.000 brand messages a day. So, in order to stand out in that mass of messages, and to get the attention of your target group, you have to create and work with the complete package of Content Marketing. Only one part missing can affect all other parts significantly.